The company builds custom software products for unique business problems. The company does not have a sales department because they continue to grow by word of mouth. Because they get unique business problem projects, it is an exciting, challenging and rewarding environment to work in. Their belief is it is not about “Best Practices” but rather about “Better Practices” meaning coming up with brand new ideas people have not yet thought of. The software developers they hire are smart highly productive people who are able to come up with creative solutions and are able to work on a team to contribute to the collaboration process. They use the bleeding edge technologies. Currently they are using VS 2008 .Net 3.5 WPF Silverlight. Every software developer goes to either TechED or PDC for a one week training conference. PDC seems to be a better fit for them because of the nature of software development that they do.